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How to earn money in the stock exchange: 4 real ways

Four ways people actually make money from stocks, what each can realistically return, the risks, and a simple way to start.

The title of this post in white over a dim photo of a stock exchange trading floor.

Photo: Library of Congress (public domain)

TL;DR

  • The most reliable way for most people is also the slowest: buy a low-cost index fund, add to it regularly and hold for years.
  • The S&P 500 has returned about 10% a year over the long run, though it has also fallen by half twice this century.
  • Trading can pay more, but most people who try it lose money. Treat anyone promising fast, sure profits as a warning sign.
  • LemonTrades tells you what moved your market, and why, as it happens, whichever way you invest.

There’s no secret. There are a few well-known ways to make money from stocks, each with its own trade-off between effort, return and risk.

WayEffortRiskWhat to expect
1. Index fundsown the whole marketVery lowMarket riskAbout 10% a year over the long run, with big swings
2. Dividend stocksget paid to holdLowMediumAbout 3% a year in cash, plus any growth
3. Picking stocksown a few companiesMedium to highHighMost professionals trail the index over 15 years
4. Short-term tradingdays to weeksVery highVery highMost people lose money

1. Index funds

An index fund buys every stock in an index, like the S&P 500, for a very low fee. You don’t need to pick winners. See what is an ETF? and is VOO a good investment?.

$10,000 investedAt 7% a yearAt 10% a year
After 10 years$19,672$25,937
After 20 years$38,697$67,275
After 30 years$76,123$174,494

Illustration only, before taxes. Actual returns vary every year and aren’t guaranteed. Adding money each month helps even more.

2. Dividend stocks

Some companies pay out part of their profit every quarter. A fund like SCHD holds 100 of them and yields about 3%. See when does SCHD pay dividends?.

3. Picking stocks

You research companies and buy the ones you think will grow, like Nvidia or Palantir. The upside is bigger, and so is the risk. Most professional stock pickers fail to beat the index over the long run, so keep this to a part of your money.

4. Short-term trading

Traders try to profit from moves over days or minutes, and costs eat into every trade. See what is day trading? and is day trading worth it?. Practice first with our free trade simulator.

How to start

  1. Pay off high-interest debt and keep a few months of expenses in savings.
  2. Open an account: a brokerage account, or a Roth IRA or 401(k) for the tax breaks.
  3. Buy a broad fund first, and set up automatic monthly purchases.
  4. Leave it alone when markets fall. See is the market crashing?.

Red flags

Guaranteed returns, secret signals, pressure to act today and “AI bots” that double your money are the classic signs of a scam. See is AI trading legit?.

Sources

Education, not financial advice. All investing involves risk, including the loss of your money. See our disclaimer.

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